In January 2023, Aspen Daily News staff writer Megan Tackett reported on the launch of Aspen Deserves Better, a grassroots nonprofit Alexandra George co-founded with broker Peter Grenney to host fact-based conversations about local issues through aspendeservesbetter.com. The story also notes her earlier work launching The Aspen Cookbook, which raised roughly $250,000 for a grant program supporting Roaring Fork Valley restaurants during the pandemic.